RBC: McDonald's hyped its new Dollar Menu so much that the real game changers were overlooked (MCD)
Hollis JohnsonMcDonald's new $1, $2, $3 menu isn't living up to the hype.McDonald's has been promoting its new dollar menu replacement — the $1, $2, $3 menu — like crazy, and so far, it doesn't appear to be working out.
Watch McDonald's trade in real time here.The value menu has been a staple at many fast-food restaurants for years, and it's about to go through a renaissance.
Big Mac munchers will also be able to play Nintendo.Photograph: Dan Chung Nintendo of America is hooking up with McDonald's to provide free Wi-Fi access in fast food outlets for Nintendo DS players.
Record sales from 6,500 McDonald's outlets in Europe will be a highlight of the world's largest fast food chain's annual results tomorrow as increasingly cost-conscious consumers turn to Big Macs and Happy Meals.The UK and France are expected to be the strongest performing territories this side of the Atlantic.