Out of the dark: Steve Jobs. Photograph: Susan Rangan/AP

Steve Jobs was in typically ebullient mood as he announced that the iTunes music store had surpassed half a billion downloads - and announced the winning 500,000,000th downloader, who got a rather excessive 10 iPods, 10,000 free iTunes downloads and a trip to see mid-paced chart plodders Coldplay.

Apple today announced that music fans have purchased and downloaded more than half a billion songs from the iTunes Music Store. The 500 millionth song, Faith Hill's "Mississippi Girl," was purchased yesterday by Amy Greer from Lafayette, Indiana.

"Just over two years ago, we sold our first song. Yesterday, we sold our half billionth song. WOW!" said Steve Jobs, Apple's CEO. "As we cross this major milestone, we couldn't be more excited about the future of digital music, iTunes and the iPod."

His reaction to being placed a head-spinning sixth place in today's MediaGuardian 100 remains unknown.

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