Tech giant launches a blog, participates in conferences as it seeks to draw attention to its AI efforts

The battle for artificial-intelligence expertise is forcing Apple Inc. to grapple with its famous penchant for secrecy, as tech companies seek to woo talent in a discipline known for its openness.

The technology giant this year has been trying to draw attention—but only so much—to its efforts to develop artificial intelligence, or AI, a term that generally describes software that enables computers to learn and improve functions on...

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