Jeff Lucas joined Snapchat’s parent company from Viacom before its IPO

Snap Inc. said its head of sales, Jeff Lucas, is leaving the social-media company less than two years after joining from Viacom Inc.

Mr. Lucas was considered to be instrumental in Snap’s early advertising strategy of wooing brands to buy premium ads on Snapchat, similar to the way they buy ads from television networks.

More recently, Snap...

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