John Foraker taking top role at Once Upon a Farm, which is partnering with actress Jennifer Garner

The former chief executive of organic food brand Annie’s Homegrown is heading into the crowded baby-food business.

John Foraker is taking on the top role at a two-year-old startup Once Upon a Farm, which is partnering with actress Jennifer Garner to help market the brand.

Baby food has become boring, Mr. Foraker said, because...

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