Added cost is about what consumers pay for many popular options
An upgraded steering wheel on a Volvo. A special paint color on a Mazda. A rear-window defroster on a Ford pickup.
That is what buyers may have to forgo if they don’t want to shell out more for a new car in the wake of the new tariffs on steel and aluminum instituted by President Donald Trump. Analysts estimate the levies will add about $300 to the price of vehicles bought in U.S. showrooms. That is about enough to cover some options offered by car makers.